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Emerging Markets: The Expansion of Private Investment Secondary Markets

Connecting sellers seeking liquidity with buyers for what is otherwise illiquid investments through secondary markets is nothing new, but the evolution of secondary market strategies offers market participants innovative options.  The democratization of the portfolio diversifying industry and modernization of private markets continue to attract retail capital.

We brought together the premier technical expertise and a deep understanding of the need to provide transparent, efficient strategies assisting retail investors achieving their liquidity needs, when they need it and at a price they control.

Over the course of the webinar, industry innovators covered:

  • Liquidity – why secondary markets help industries grow
  • What are the value propositions for market participants
  • Tokenized, traditional, secondary market buyer, auction boards – how have they evolved and where are they headed
  • How secondary markets differ from tender offers
  • Operational and process considerations


Dec 02 2021


  • Jeff Kinney
    Jeff Kinney
    President, Co Founder, Realto

    Jeff Kinney is the COO and co-founder of Realto and serves as president of the company’s broker dealer, with responsibilities for day-to-day operations. Building on relationships from 25+ years in the financial services industry with stints at Cantor Fitzgerald, Goldman Sachs, and The Hartford, Jeff is a key corporate liaison for Realto with sponsors, RIAs, family offices, institutions, and broker dealers.

  • John Cox
    John Cox
    Founder & CEO, Cox Capital Partners

    John is CEO and Founder of Cox Capital Partners which specializes in secondaries funds and niche investment strategies.

    Before founding Cox Capital, John was Head of Strategy at Alternative Investment Exchange (AIX) and Director of Data Management & Reporting at FS Investments.

    John also serves as Secretary of the PA Blockchain Coalition.

  • Ryan Zega
    Ryan Zega
    Associate Director, Business Development & Capital Markets, tZERO Group, Inc
  • Taylor Garrett
    Taylor Garrett
    President, Orchard Securities, LLC

    Taylor Garrett is President at Orchard Securities, LLC, an investment bank focused on structuring and capital raising for private and public securities related to alternative investments. He has been actively involved in capital raising and structuring for over 300 different programs the company has represented. Since 2004, Taylor has been involved in sourcing over $5 billion in equity.

    Mr. Garrett graduated from Utah Valley University with a Bachelor of Science in Business Management and a Masters in Business Administration from Brigham Young University. Mr. Garrett played collegiate baseball and actively plays golf and enjoys endurance running. He has been married since 2005 and has two sons and two daughters.

    Mr. Garrett currently holds active Series 7, 24, 63, 79, and 99 security licenses.

  • Tony Chereso
    Tony Chereso
    President & CEO, IPA

    Tony Chereso is President and CEO of the Institute for Portfolio Alternatives and oversees all business operations. He brings an executive management track record of over 20 years to the IPA, along with a passion for excellence. Tony’s vision for the dynamic and rapidly changing PDI industry makes him a leading voice on critical legislative and regulatory issues. He has an unwavering commitment to expanding opportunities for the advancement of industry objectives. Tony has deep experience with privately offered securities and alternative asset capital markets, tax, due diligence, finance, audit and sales and marketing. Previously he was the President and CEO of FactRight, a leading third party independent due diligence and research firm. He also served as the Director of National Sales for a national real estate syndicator.

    Tony is a graduate of the DePaul University School of Commerce and attended business school at the University of Dallas. He is recognized as a distinguished instructor for the Institute of Internal Auditors.